ZEZEL
innovation project

To The Point

challenge

The management of To The Point approached Red Zezel with a double question, namely
(1) how can we develop concrete innovative ideas for our business and
(2) how do we stimulate an innovative and creative mindset among our employees.

ZEZEL traject bij To The point

approach

To provide an answer to this double question, a ZEZEL innovation process was rolled out. This allowed us to focus on developing promising ideas for the business on the one hand and developing creative and innovative skills on the other hand.

At the start, an internal team of 12 employees was 'recruited' to participate in the ZEZEL innovation project. This innovation team was successfully guided through the ZEZEL method in a powerful and transformative process of 15 weeks.

five ZEZEL steps

  1. zoom: sharpen innovation focus
    introduction to Foursight creative thinking profiles - create innovation focus and assessment criteria - creativity training

  2. explore: collecting inspiration
    scenario planning - collecting customer friction - tapping inspiration from other sectors - scanning trends and technologies

  3. zap: generating ideas
    generating wow ideas and zapping between different brainstorming techniques

  4. experiment: testing top ideas with target group
    developing top ideas into concepts - prototyping - testing in the market

  5. launch: develop top ideas in business cases
    develop top ideas in mini new business cases - pitch to management

  • “I have learned soo much in terms of creative thinking and brainstorming and how to maintain energy during such processes. Furthermore, I am happy that there was room to get out of my comfort zone.”

  • “The working method and the result of how we came from brainstorming to the final ideas and then developing them was really great.”

  • “The way you dealt with us was very nice. We were approached in a personal way and you were open to our input.”

results

ZEZEL innovatie traject
ZEZEL innovatie traject

  • + 25 in-depth interviews with customers to spot frictions

  • + 600 ideas generated during the 2-day brainstorming session

  • 50 top ideas selected

  • 11 of these have been developed into project sheets & prototypes

  • 11 concepts tested in the market with potential customers

  • final 5 top concepts developed in mini new business cases

  • 5 mini new business cases pitched to management

  • time and money were immediately freed up for 2 top ideas for further implementation

  • another 2 were included in the innovation pipeline

and also a clear WIIFM for all team members

  • celebrate creativity

  • approach innovation in a structured manner

  • you can think along

  • enormous learning experience

  • . . . fun