Red Zezel facilitates your innovation process

I facilitate your creative workshop and innovation process

  • so that the creative and innovative potential of your organization and your people can flourish to the maximum;

  • so that you can successfully develop new products, services and business models;

  • so that you can work on a future-proof company.

We live in a rapidly changing world in which we are constantly challenged to switch, to reinvent ourselves and to renew our business.

a lot of question marks around innovation and creativity

And that puts organizations in front of a lot of question marks. Because…

  • How do you ensure your pipeline of new ideas does not get stuck?

  • How do you develop fresh ideas for your business that also effectively resonate with the customer?

  • How does your team manage to color outside the lines while letting go of old habits and thinking patterns?

  • And how do you gently embrace the resistance that renewal and transformation evoke within your organization?

Skills to make your company future-proof

With more than 20 years of experience and extensive knowledge I look at these questions, together with you. Through a personalized innovation process -be it one day, one week or an in-depth process of several months- I ensure that the creative and innovative potential of you and your employees is further developed. Because yes, creativity and innovation are the skills to make your company future-proof.

For this, I dive in my luggage full of strong working tools, including the FORTH innovation method, the business model canvas, various design thinking tools and last but not least the ZEZEL method.

I like to facilitate your creative workshop and innovation process

the creative and innovative potential of your organisation and your people

so that the creative and innovative potential of your organisation and your people can flourish to the maximum;

develop new products, services and business models

so that you can successfully develop new products, services and business models;

a future-proof company

so that you can work on a future-proof company.

And all of this with special attention to the human factor involved with change. After all, successful change happens when people also change along with it and sincerely believe in their own strong innovative capacity.

Sara Pieters facilitates your creative workshop

What's in it for you?

  • You successfully develop new products, services and business models.


  • You create a vibrant environment in which people and ideas can flourish to the maximum.


  • This gives your people renewed energy and an absolute desire to help build your story.


  • You strengthen the customer contact and respond to the actual needs and requirements: the customer is central!


  • You also provide solid support (internal and external) to steer a truly innovative business course.


  • You learn to connect in-the-box management with out-of-the-box creativity.

Creative workshop
Red Zezel facilitates your brainstorm workshop
  • Ann Debaere / Roularta Media Group

    “I have worked with Sara on a number of occasions. Her systematic approach delivers outstanding results. She always arrives prepared down to the very finest detail and of course no one knows how to facilitate brainstorming sessions and guide processes quite like her.”

  • Alexis Bortoluzzi / Huntsman

    “A constant positive energy, a drive to lead the entire team, an unbeatable network, ultimately leading to a great outcome ... and a great experience.”

  • Ivan Cornette / Europ Assistance

    “Going on an innovation trip with Sara is a fantastic journey where the past and the future come together and result in a new future proof concept. The entire team loved working with Sara as she has a very no nonsense professional and empathetic approach. She was always well prepared and inspired us to go further helping us to discover new opportunities.”

Of course every workshop is different. Each process is unique, because it depends on the needs and challenges of your company. What I deliver is customization. In other words, I look at what you and your company need to start your personalized innovation process.

Do you need – and are you eager for – such a process?
Please feel free to contact me. I like to think along with you!