Sara Pieters uses the ZEZEL method

Develop fresh, promising ideas for your business.
Create a vibrant environment in which people, ideas and dreams can flourish to the maximum.
And in doing so,

work towards a resilient, future-proof company.

ZEZEL, ZEZELing, to ZEZEL?!

the ZEZEL proves that nothing is impossible

A ZEZEL, the crossbreed between a zebra and a donkey. Rare, that's true, but the animal exists and immediately proves that nothing is impossible.

For me, as innovation and creativity expert, the zezel is the metaphor for a flourishing, growing and out-of-the-box thinking business, in which people and ideas can flourish to the maximum. It symbolizes daring to think in alternatives and it embodies the conviction that an innovative company course is not a ‘far from my bed’ show.

ZEZELing is thinking, acting and dreaming in such a way that everyone can offer a positive contribution in a changing world.

thinking differently, creative thinking

ZEZELing is thinking differently

ZEZELEN is creating a vibrant, positive and stimulating environment in which the creative and innovative potential of people within your organization flourish to the maximum.

ZEZELEN is the ultimate belief that innovation can really be done differently and better and that it also lies in the human capacity to realize this 'differently and better'. And this requires the involvement of everyone within your organization. It is you and your people, your employees – of whatever level – who determine the success of your company.

It is therefore crucial to bring out a number of competencies, at individual and company level, to place them clearly in the spotlight and to strongly develop them: in- & out-of-the-box thinking, perseverance and resilience.

ZEZELing is acting differently

ZEZELING is successfully developing new products, services and business models.

The method consists of 5 concrete steps. Five steps that you, together with your colleagues and your management, have to go through before you can put a truly innovative product or unique service on the market.

five steps to develop new products and services

1. zoom

Determine the appropriate focus by zooming in and out, zooming between near and far, zooming between short-term and long-term.

2. explore

Tap into those 101 sources of inspiration and by doing so identify who your target audience really is.

3. zap

Generate ideas with a WOW-factor and zap between various brainstorming techniques.

4. experiment

Test, fail, learn and use your target audience as a soundboard to discover whether your idea really is worth its weight in gold.

5. launch

Design a successful launch for your ultimate concept.

dreaming differently

ZEZELing is dreaming differently

ZEZELing is working towards a future proof company.

ZEZELing starts from the good intention, from the heart. It is therefore the expression of love for our planet and its people. It is about real passions, about positive thinking, about “we-thinking” as well and about concrete contributions to a more beautiful and sustainable world.

book ZEZELing the new way of innovating

The proven, effective ZEZEL method:

  1. structures your innovation process;

  2. helps you with the successful development of new products, services or business models;

  3. links out-of-the-box creativity with in-the-box management;

  4. teaches your employees to think differently, to think creatively;

  5. helps your employees to let go of old thinking patterns and habits;

  6. gives your employees renewed energy and absolute desire to help build your story;

  7. ensures that your employees (re)discover their creative potential and how they can use this to realize innovation;

  8. ensures solid and versatile support within your organisation;

  9. involves your clients in the invention, development, testing and visualisation of your ideas;

  10. combines the best from, among others, design thinking, FORTH innovation method, innovation games and the business model canvas.

As a innovation and creativity catalyst, I help you to create such a vibrant ZEZEL environment:

  1. in which people and ideas can flourish to the maximum

  2. in which ideas are given time and space to grow

  3. in which innovation is realized

  4. in which people get the energy and desire to help build your story permanently

  • Ivan Cornette / Europe Assistance and ZEZELer

    “The corona crisis has made it clear that innovation and resilience are crucial elements for a company. Sara inspires with a clear step-by-step plan and many practical examples of how to implement innovation throughout your company. Fun and utmost satisfaction are assured when working with Sara”

  • Steven Depuydt / Vlaanderen Connect

    “I have finished reading your book… Nice job! I absolutely love the size, the paper and the design (nice drawings, cool style). The content is much more accessible than many other works on innovation, a relief ;-) So congratulations, more than successful!”

  • Lutgart Spaepen / Agentschap Innoveren & Ondernemen

    “Sara Pieters has been intensely active in innovation for several years. Without attitude, but with real knowledge of the facts, she can get everyone thinking about innovation in a very comprehensible and especially visual way. Her enthusiasm is contagious and makes you want to get started with her ideas effectively.”

  • Nathalie Dubois / Pearle Opticiens Belgium

    “Sara, your book reads like an express train! I want to use it as a workbook within my team.”

  • Bruin Bourgois / 2ndOpinion

    “Sara takes you on an adventure. Where innovation is the impossible crossbreed between a zebra and a donkey and where better takes precedence over more. A very practical and disarming book, supported by years of experience. Tons of inspiration and practical advice to actually get started with innovation.”

  • Marc Heleven / 7ideastion

    “On more than 300 pages a new and proven innovation concept with concrete tools and really beautiful visuals to start thinking, acting and dreaming differently and sustainably. To act, do business and innovate differently. That makes me really happy. Nice work Sara!”