Develop fresh, promising ideas for your business.
Create a vibrant environment in which people, ideas and dreams can flourish to the maximum.
And in doing so,
work towards a resilient, future-proof company.
ZEZEL, ZEZELing, to ZEZEL?!
A ZEZEL, the crossbreed between a zebra and a donkey. Rare, that's true, but the animal exists and immediately proves that nothing is impossible.
For me, as innovation and creativity expert, the zezel is the metaphor for a flourishing, growing and out-of-the-box thinking business, in which people and ideas can flourish to the maximum. It symbolizes daring to think in alternatives and it embodies the conviction that an innovative company course is not a ‘far from my bed’ show.
ZEZELing is thinking, acting and dreaming in such a way that everyone can offer a positive contribution in a changing world.
ZEZELing is thinking differently
ZEZELEN is creating a vibrant, positive and stimulating environment in which the creative and innovative potential of people within your organization flourish to the maximum.
ZEZELEN is the ultimate belief that innovation can really be done differently and better and that it also lies in the human capacity to realize this 'differently and better'. And this requires the involvement of everyone within your organization. It is you and your people, your employees – of whatever level – who determine the success of your company.
It is therefore crucial to bring out a number of competencies, at individual and company level, to place them clearly in the spotlight and to strongly develop them: in- & out-of-the-box thinking, perseverance and resilience.
ZEZELing is acting differently
ZEZELING is successfully developing new products, services and business models.
The method consists of 5 concrete steps. Five steps that you, together with your colleagues and your management, have to go through before you can put a truly innovative product or unique service on the market.
1. zoom
Determine the appropriate focus by zooming in and out, zooming between near and far, zooming between short-term and long-term.
2. explore
Tap into those 101 sources of inspiration and by doing so identify who your target audience really is.
3. zap
Generate ideas with a WOW-factor and zap between various brainstorming techniques.
4. experiment
Test, fail, learn and use your target audience as a soundboard to discover whether your idea really is worth its weight in gold.
5. launch
Design a successful launch for your ultimate concept.
ZEZELing is dreaming differently
ZEZELing is working towards a future proof company.
ZEZELing starts from the good intention, from the heart. It is therefore the expression of love for our planet and its people. It is about real passions, about positive thinking, about “we-thinking” as well and about concrete contributions to a more beautiful and sustainable world.
The proven, effective ZEZEL method:
structures your innovation process;
helps you with the successful development of new products, services or business models;
links out-of-the-box creativity with in-the-box management;
teaches your employees to think differently, to think creatively;
helps your employees to let go of old thinking patterns and habits;
gives your employees renewed energy and absolute desire to help build your story;
ensures that your employees (re)discover their creative potential and how they can use this to realize innovation;
ensures solid and versatile support within your organisation;
involves your clients in the invention, development, testing and visualisation of your ideas;
combines the best from, among others, design thinking, FORTH innovation method, innovation games and the business model canvas.
As a innovation and creativity catalyst, I help you to create such a vibrant ZEZEL environment:
in which people and ideas can flourish to the maximum
in which ideas are given time and space to grow
in which innovation is realized
in which people get the energy and desire to help build your story permanently