Sara Pieters innovation and creativity expert and facilitator

“Sara is a class act.”

“First, she really understands creativity, innovation and design thinking, and helps her learners build these skills.

Second, she’s a joy to work with, full of emotional intelligence - she notices the moods of others and responds to this.

Third, she works hard and gets things done.

And she’s a lot of fun.”

nice to meet you!
my name is sara pieters

I am a dreamer, a thinker and a doer.
I am passioned about creativity and innovation.
I am the founder of the ZEZEL innovation method, author of the first bathroom book for managers 'ZEZEL het nieuwe innoveren', co-author of 'Creativiteit HOE? ZO!' and I have more than 20 years of experience in the field of innovation and creativity.

I help organisations, entrepreneurs, governments and their teams to develop their creative and innovative potential.

As a result, your team learns to develop new promising ideas that really resonate with your customer and your team gets renewed energy and desire to help build your story. In this way you create a vibrant, positive and stimulating environment in which people, ideas and dreams can flourish to the maximum.

It is my absolute mission to empower people within organizations to make a positive contribution to a rapidly changing world.

Visit to Tony's Chocolonely during inspiration tour

I also organize inspiration tours and workations.

As an innovation catalyst, I know better than anyone that taking a break from daily business and spotting fresh inspiration are essential to spark innovation and growth for your business.

Finally, I am also a visual recorder.

I capture complex text in drawings and I like to design content visually. You can see that in everything I do: templates, agendas, posters. Everything is drawn with care, by hand with marker and paper, or digitally on my Ipad Pro.

If you would like to know more about me, my interests, education and training, please feel free to visit my LinkedIn profile!

Shall we have a coffee?
sara@redzezel.com of +32(0)479 86 50 17

I have a passion for working with people

about me

I have a passion for working with people.
I love running, swimming, meditating and walking around barefoot.
I get intensely happy when floating on the waves of the sea, walking in nature, taking an ice bath on an empty stomach, smelling a colorful bunch of wild flowers and tasting a pound of juicy strawberries.
I like harmony, also between my creative ideas and my tight and structured approach!
I am an avid collector of (too) expensive blank notebooks.
I enjoy an excellent cup of coffee, accompanied of course by a small piece of dark chocolate.