Ideation workshop
Europ Assistance
challenge
How can you map out new idea directions in a structured and targeted manner in one day with 14 senior managers from 5 different countries for an underserved customer group?
approach
Before
Formulating a clear and SMART innovation challenge
Trend research: Which trends have an important impact on the chosen customer group today?
Brainstorm workshop - 1 day
Welcome & introduction
Sharing inspiration: trend research results, inspiring examples
Spotting customer insights: mapping tasks, pain points and benefits for the chosen customer groups
step 1: Generating ideas using various brainstorming techniques
step 2: Selecting top ideas using the now-how-wow method
step 3: Developing top 5 ideas in project sheets in subgroups
Pitching detailed project plans to each other
results
+ 300 ideas generated
5 top ideas elaborated in a project sheet
a solid foundation and first steps to approach a new target group
