Book launch: The Innovation Expedition


Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition (the newest release from Gijs van Wulfen) is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers like Colombus, Hillary and Neil Armstrong overcame unexpected setbacks will inspire you. The book is based upon the FORTH innovation method. FORTH is a customer oriented innovation method to create mini new business cases with an internal, multidisciplinary team for innovative products, services and business models.

Follow this session and be enlightened by probably the best, the most effective & the most successful method for front end innovation. Go home with a copy of 'The Innovation Expedition'. And be inspired by a visual toolkit -full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps- to start innovation successfully. It’s written for professionals, managers, creative and business consultants, entrepreneurs and organization leaders.

To celebrate the launch of this new book, we organise a FORTH Innovation workshop on Tuesday June 25 from 13:00 - 16:00 at BetaGroup, Brussels.

What's on the agenda • A discussion on frictions around innovation • The FORTH method: 5 steps, 20 activities, 20 weeks - how it works • FORTH Case: Lincubator: re-inventing the social housing market • How could I use this toolkit? • Drink

Who Hosts for this workshop are Gijs van Wulfen (founder of the FORTH innovation method) and Sara Pieters (certified FORTH facilitator in Belgium)

Where BetaGroup, 4 rue des Pères Blancs, 1040 Etterbeek 
Brussels, Belgium

When Tuesday June 25 from 13:00 - 16:00

Price € 50 excl. VAT, incl. signed copy of The Innovation Expedition.

Interested Send us an email ( with your contact details and we will register you.